Bord Bia’s going to Disneyland to promote Irish beef and dairy

BORD BIA is to match the magic of Disneyland Paris with promotions of quality Irish beef and dairy products at the holiday centre today.

It is one of the events being held in 32 countries to give Ireland’s €7.1 billion export trade in food, drink and horticulture a huge boost.

An Irish village will be created at the Disney resort which has attracted over 160 million visitors in the past 14 years.