Electronic advertising sandwich board company to light up airports

AN Irish company that makes electronic advertising sandwich boards has won a major deal with the owner of some of Britain’s largest airports.

Adwalker will supply its wearable media solutions, essentially advertising screens that people wear on their chest and back, to the British Airports Authority - the owner of London Heathrow.

The five-year deal will cover Heathrow, Glasgow, Edinburgh and Aberdeen airports, giving Adwalker access to tens of millions of people.

Adwalker said advertisers with BAA will employ people to wear the screens at the airports. The first client of Adwalker to wear the screens at Heathrow - the world’s busiest airport - will be Motorola.

Head of media at BAA John Pizzamiglio said in a statement: “Airports provide a unique media environment for brands as travellers are very receptive to innovative messaging.

“We are very excited about this deal as brandowners will benefit from Adwalker’s cutting edge media platform as they can provide passengers with the full brand experience in an engaging and interactive way.”

Adwalker chief executive Simon Crisp said BAA’s endorsement of the digital media platform is testament to the fact that it is a recognised part of the media available to advertisers.

The boards were recently used by Warner Music in Ireland to promote Madonna’s latest album Confessions on a Dance Floor, screening the video for Hung Up and running interactive promotions and competitions.

Mr Crisp added: “With this deal, Adwalker will be seen by a huge international audience of highly valued consumers and the board believes it will attract an array of existing and new clients to airports who wish to have access to the Adwalker platform both landside and airside.”

The contract win with BAA is the second major deal from the Dublin-based company this year.

In January, it signed an agreement with the Times Square Alliance in New York and a shopping mall company in the US to supply sandwich board screens.

Adwalker raised almost €7.5 million from new investors to fund its expansion when it floated on the London stock market last year.

Its most recent accounts, for the 20 months to the end of February 2005, show a loss of €4.2m. It claims to have won contracts worth €1m in the past year.

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