Tayto’s new range goes down a treat

Tayto’s new range of popcorn has become the second-biggest seller since it was launched last months.

The Honest brand now commands a market share of just over 27%, according to AC Nielson research.

Tayto marketing director PJ Brigdale said: “The Honest range was launched to huge success in the Irish market. Honest was developed in response to consumer demand for healthier crisps and popcorn.”