Social responsibility key to successful business

SUCCESSFUL businesses of the future will fully understand that corporate social responsibility is more than a PR investment on behalf of a company.

They will know it "is about companies integrating on a voluntary basis, social and environmental concerns in their overall business operations and in their interaction with shareholders," said Gary McGann, chief executive officer, Jefferson Smurfit Group.

He was addressing the first in a series of briefings, jointly run by the National College of Ireland and the Dublin Chamber of Commerce, called "Leadership, Accountability and Partnership Issues in Corporate Responsibility".