How the agri-food sector can profit from the rise of veganism

We are on the cusp of a revolution in consumer tastes, which will rock the agri-food industry to its core, regardless of the Climate Change Advisory committee recommendations for a substantial reduction in the cattle herd to meet Ireland’s 2030 greenhouse gas emissions targets.

Increased awareness of climate change has driven a critical mass of environmentally-conscious consumers to look for better alternative foods that are less damaging to the planet.