Cork firm Rebel Chilli heats up condiment aisle

Having lit the fire for a taste revolution in Ireland, Cork start-up Rebel Chilli is now exporting fresh hot chilli sauces to both Dubai and the UK.

While Rebel sauce may not have quite the same meaning in the Emirates as it does in Cork, company founder Paul Moore believes the brand name will work well for export precisely because it can have different meanings in different places.

He chose it partly because his company is located in the Rebel county but mainly because chilli is a rebellious flavour for an Irish company.