C&C serves up a winner with Tennent’s deal

WHEN C&C appointed John Dunsmore, the former boss of Scottish and Newcastle, as its new head, sceptics wanted to know how he and other S&N executives appointed with him would adapt to their new-found roles at the head of Ireland’s struggling cider group.

Fears were expressed that this was just a handy number for guys who found themselves on the street after the S&N takeover.

Were they the right people to take the group out of its current crisis after Magners cider failed to deliver in Britain and bad weather compounded the group’s struggles to establish itself as a publicly quoted company?