Fictional maxim about consumer being king

MUCH has been made of the IAWS claim that it will be looking for low double-digit price increases from its considerable client base in the next few years for its par baked and other bakery production due to rising input costs.

The group, famous for its Cuisine de France and other convenience food offerings in its European and US markets, confirmed this fact in its briefing to the stockbroking community when it published its solid results last week.

This revelation about it seeking higher prices from here on for its product range has forced some analysts to question the ability of chief executive Owen Killian and the rest of his executive team to sustain earnings into next year as consumers start to resist higher prices.