Generative AI expected to dominate at ‘momentous’ Apple conference

Experts say this will be a big moment for the tech sector as a whole, given the widespread use of Apple devices

Apple is expected to unveil a wide range of new generative artificial intelligence tools at WWDC (Jonathan Brady/PA)

Apple is expected to unveil a wide range of new generative artificial intelligence tools on Monday night, as it looks to rival Google, Microsoft and Samsung in embracing the emerging technology.

After hinting at it for several months, and while many of their biggest rivals have rolled out a range of new generative AI tools, WWDC (Worldwide Developers’ Conference) is finally expected to be the moment Apple lays out its plans for using the technology.