Amazon rolling out generative AI feature that summarises product reviews

Amazon is rolling out a new generative AI feature designed to help shoppers determine at a glance what other customers have said about a product before they spend time reading through individual reviews (Niall Carson/PA)

Amazon is rolling out a new generative AI feature that summarises product reviews for customers.

The feature, which the company began testing earlier this year, is designed to help shoppers determine at a glance what other customers have said about a product before they spend time reading through individual reviews.