Malaysian Airlines renames 'before you die' marketing campaign

Malaysia Airlines has renamed a promotional campaign asking people what countries are on their “bucket list” to visit after acknowledging it was inappropriate given the two deadly disasters it has suffered this year.

A bucket list is a term used to describe a list of activities that people want to do or places they want to see before they die.

Malaysia Airlines has thought better of their "Bucket List" contest: http://t.co/uH7z43wVEP pic.twitter.com/4eEZD8JmM7

— New York Magazine (@NYMag) September 3, 2014

The airline said that it had withdrawn the title because it was “found to be inappropriate at this point in time”.

A Malaysia Airlines jet with 239 people on board went missing on March 8 while en route to Beijing and no trace of it has been found.

In July, a Malaysia Airlines jet was shot down over Ukraine, killing all 298 people on board.