You've heard of the Wii… Meet the 'wee'

British drinkers can now enjoy a play on the world's first-ever urine-controlled video game.

Visitors to The Exhibit Bar in Balham, South London, can take their pick from one of three different games when they visit a urinal.

Co-founder Gordon MacSween is hoping to roll the device out in bars all across the UK over the course of 2012, and explained it creates a valuable media opportunity from the 55 seconds the average male spends standing while he uses the toilet.

An advert is played before and after the game promoting a drink which is available at the bar, and users are encouraged to post their scores on twitter via their mobile phones to further promote the product and allow them to compete with their games.