Fast-food giant McD's launches fitness campaign

Fast-food chain McDonald’s has unveiled an advertising campaign encouraging customers to get fit.

The promotion leads with the slogan: “It’s what I eat and what I do … I’m lovin’ it,” and features athletes including tennis stars Venus and Serena Williams.

It is the company’s latest attempt to win back customers, after facing several lawsuits blaming its standard burgers and fries fare on obesity problems.

McDonald’s claims the campaign, to be rolled out worldwide, represents the changing concerns of consumers and is not a response to criticism.uce fat in the cooking oil used for its fries.