It was created by a former English teacher and uses operating theatre technology – but a strapless and backless bikini unveiled today is set to become the sexiest sight of the summer.
The gravity-defying garment, which allows women to develop a strap mark free sun tan, has been christened the Demikini and allows wearers to dispense with normal ties or clasps.
It fastens under the arm when wearers apply a gel solution, which fixes the fabric to their skin and keeps the bikini in position.
“The gel is most commonly used in operations, but feels very comfortable and lets the wearer jump and bounce around as much as they want,” said a spokeswoman for manufacturer the Stirling Group.
“After a while you get very used to having a totally bare back and it means sunbathing is no longer a chore, with all the fastening, unfastening, positioning and re-positioning.
“It was designed by a former teacher who didn’t want to go topless, but was sick of fiddling around with her straps.”
It was dreamt up by former teacher Jill Silver as she convalesced on holiday following a battle against meningitis.
She said: “The Demikini was conceived five years ago on a jetty overlooking the Mediterranean in Majorca.
“I felt that sunbathing could be a real chore and that I was always working hard to eliminate the strap marks and lines from the day before.”
Though her design is being aimed at women in their 20s and 30s, it has already won older fans with GMTV presenter Lorraine Kelly requesting one of the products.
Mrs Silver, a Manchester-born mother-of-two, said she knew her product would be a success after wearing a prototype on holiday.
“When I walked around the pool I noticed men and women whispering and commenting, with slightly puzzled looks that turned into stupefied gazes as I passed them by,” she said.
“I appeared to be covered in a bikini from the front view but topless from the back. It wasn’t long before I was being questioned about the product and its availability.”