Nike unveils power-lacing boots

Forget about slipping out of your shoes because of loose laces or feeling pressure from too-tight tying when doing those sprints.

Nike has unveiled its first power-lacing boots. It allows users to make the fit looser or snugger on the fly by pressing buttons on the side of the shoe.

The world’s largest sportswear brand, based in Beaverton, Oregon, unveiled the boot along with other innovations at a media event in New York.

The innovations come as Nike is digging deeper into personalised products and services, while focusing on reaching a goal of posting $50bn (€44bn) in annual revenue by the end of its fiscal 2020 year.

It reported $30.6bn in revenue for its latest fiscal year that ended in May.

Other innovations Nike highlighted include ‘anti-clog traction’, which uses technology that prevents mud from sticking to the soles of football studs.

When users step into the shoe, their heel will hit a sensor. The athlete then can press two buttons on the side that adjust the grip. However, Nike says in the future, it will not be manual. The sensor could sense when the user needs to have the shoe tighter or looser.

The self-lacing boot, which is called ‘Nike HyperAdapt 1.0’, will be out at the end of the year. The price was not revealed.