Beatles’ legacy worth €105m to Liverpool yearly

The legacy of The Beatles adds £81.9 million (€105m) to the Liverpool economy each year and supports 2,335 jobs, according to new research.

A report commissioned by Liverpool City Council also revealed The Beatles-related economy is growing up to 15% a year, with “further significant growth potential”.

It was produced by Liverpool John Moores University (LJMU) and the University of Liverpool through their Institute of Cultural Capital.

The report was based on interviews with those connected with The Beatles industry including business owners, employees and tourists, and was supplemented by data from literature, previously conducted research and regional economic data.

Lead author of the report, Professor Simeon Yates at the Institute of Cultural Capital, said: “This report clearly indicates the importance of The Beatles as a cultural and economic resource to the city of Liverpool.

“In all the interviews we conducted there was a strong belief that the city would go on attracting visitors through its Beatles connection long into the future.

“However, underpinning the economic impact and the cultural value of The Beatles heritage is a positive experience for fans, visitors and citizens, and the city needs to maintain standards in its efforts to promote this legacy.”