Donald Trump campaign planning ‘major’ TV blitz

Donald Trump has received plenty of free publicity from the media for his 2016 presidential bid, but the Republican frontrunner’s campaign is reportedly about to open the billionaire’s war chest for a major TV ad blitz to bolster his candidacy ahead of the Iowa caucuses.

According to Fox News, the “initial wave of ads” — which could cost upwards of $2m (€1.8m) a week — will focus on Trump’s “vision and his stance on key issues … but that could change if any GOP rivals target him with negative commercials.”

This month, Right to Rise, the super-PAC supporting Jeb Bush’s campaign, made a $3m ad buy for a 30-second spot aimed at Trump, proclaiming the former Florida governor “one candidate tough enough to take on the bully”.