Adele's new album '25' set to break records

Adele’s new album is on course to be a record breaker after it reached 300,000 sales by midnight on its first day.

The new LP, 25, was released on Thursday and is set to challenge Take That’s Progress and Oasis’s Be Here Now for a place in the UK’s Official Chart history books for the record number of sales within seven days of release.

Figures reveal that 518,601 copies of Progress were sold in its debut week in November 2010 — with 217,500 on the first day — while Be Here Now sold 424,000 copies on its launch day before reaching 695,761 at the end of its first chart week in August 1997.

The first of the singles on 25 to be released was ‘Hello’, which was the UK’s number one for three weeks. Charts Company chief executive Martin Talbot said: “Adele truly is a once in a generation artist. Her appeal spans age groups and genres, from children to teenagers, right through to mums and dads, uncles and aunties.”