Campaign puts too much ‘bressure’ on new mums

A craze for breastfeeding selfies is fuelling an atmosphere which makes mothers who bottlefeed feel “judged at every turn”, campaigners have warned.

A survey has revealed that seven in 10 (69%) bottlefeeding mothers say they have been judged negatively, while four in 10 (41%) feel they have “failed as a mum and failed their child” because they do not breastfeed.

Four in 10 (39%) say they have received negative looks and comments from strangers when they bottlefeed their offspring, while a fifth have been attacked on social media and 16% have endured cruel comments from other mothers.