Perhaps most awkward was his invitation to French Jews — alarmed by the Paris attacks and the killing of four people at a kosher supermarket — to migrate to Israel if they wanted, leaving French Prime Minister Manuel Valls scrambling to reassure the community it was safe and an integral part of France.
Rabbi Menachem Margolin, the head of the European Jewish Association, was particularly stern, saying Aliyah — the process of Jews migrating to Israel — was not the answer to everything, even if it was an important policy for the state of Israel.
“Anyone familiar with the European reality knows that a call to Aliyah is not the solution for anti-Semitic terror,” he said.
Only a few French Jews move to Israel each year — last year 7,000 out of the 550,000-strong community. That number is expected to rise to more than 10,000 in 2015, in part because of last week’s attacks.
Helping more of the Jewish diaspora migrate to Israel remains a central policy of the right-wing government, which faces elections in March. But many don’t want to leave France and even those considering it worry about the difficulties of starting a new life in a foreign country.
“I live in France and I want to die in France,” said Mauricette Abouchaya, a middle-aged Parisian woman cheering on Netanyahu as he visited the site of the kosher grocery attack.
“Israel has a very different culture and language,” said a 38-year-old financial analyst who gave his name as Sami.
Netanyahu’s “move to Israel” rhetoric was in fact no different to what he frequently says on the topic. But coming on the day of a three-million-person march designed to show the world standing as one with France, it came across as divisive.
It wasn’t the only uncomfortable episode.
A video posted on Facebook, the news footage mockingly set to the Looney Tunes cartoon music, showed Netanyahu manoeuvring his way to the front of the rally with the help of several bodyguards, allowing him to be photographed arm-in-arm with other leaders, including French President Francois Hollande and German Chancellor Angela Merkel.
Those pictures were quickly posted on Netanyahu’s Twitter feed, while the banner on his Facebook page was changed to a photograph of him in the front row, shoulder-to-shoulder with Hollande, Merkel, Malian President Ibrahim Boubacar Keita and EU leaders Jean-Claude Juncker and Donald Tusk.
Not shown in the picture was Palestinian President Mahmoud Abbas, who was standing alongside Tusk, 6ft (two meters) from Netanyahu.
The two broke off peace talks last April and tensions between them have risen since, with Netanyahu accusing Abbas of inciting violence against Israelis.
The irony is that neither Netanyahu nor Abbas initially planned to be in Paris.