Smartphone lure ‘all about the basics’

3D-like graphics, curved screens, and eye-tracking are all futuristic features that can now be found on present day smartphones, but the majority of users are more interested in battery life when it comes to buying a new device.

Research by British price comparison site uSwitch.com has found that consumers see the most important thing about any smartphone is how easy it is to use, with 29% voting it a top priority. Next up was reception with 19% — the same as battery life.

Fingerprint scanners, 3D-like graphics, and voice control have all been introduced as mainstream smartphone features in the last two years.