At the same time, ZTE launched its monster-sized smartphone, the Grand Memo II LTE, which has a 6-inch user interface.
Marketing representatives at the Kyocera stand, a Japanese phone manufacturer, spent the day plunging their new Torque handsets into a pint glass of water to illustrate their waterproof functionality. The Torque can last 30 minutes underwater at a depth of one metre.
Nokia’s handset business is on the cusp of being swallowed up by Microsoft. It “perplexed” analysts by launching three new smartphones run on Google’s Android operating system. The Finnish company is making a big play for developing world countries by pricing its new models, the X, X+ and the XL in the cheap, €100 range. The Nokia X, for example, which has trademark loud colouring, a tiled interface and plastic unibody, is priced at €89.
Sony unveiled its Xperia Z2 smartphone and tablet range, which will introduce 4K high-resolution video technology to the mobile market for the first time. The Z2’s 20.7 megapixel camera will offer four times the detail of a HD camera and will be the world’s first waterproof smartphone and tablet, according to the company.
The new device will also feature digital noise cancelling technology and is the slimmest and lightest phone and tablet, say Sony. The Z2 will go on global sale from March 2014.
“With Xperia Z2 we have taken our premium Z series to the next level, delivering unique experiences that only Sony can offer,” said Kunimasa Suzuki, president and chief executive, Sony Mobile Communications.
“We have redefined the smartphone once again through our camera. Xperia Z2 offers an innovative experience that captures memories in stunning detail through 4K video shooting, or offers new ways to use the camera with our unique Xperia camera apps.”
Sony also announced details of its mid-range Xperia M2 smartphone, featuring waterproof technology and powered by Android. The M2 will go on global release from April 2014.