Obama’s new election slogan: ‘Forward’

Four years on, “Hope and Change” has become “Forward”, as President Barack Obama road tests a new campaign slogan to encapsulate his re-election bid.

Matching the powerful simplicity of his 2008 theme was always going to be tough — especially after Obama’s three-and-a-half years stuck in the grind of governing a divided nation recovering from the deepest recession in decades. But “Forward” appears to be an attempt to focus the minds of voters on Obama’s argument that his administration made important gains and Republicans want to turn back the clock to failed economic policies.

The slogan was previewed at the end of a new seven-minute campaign video released days before Obama holds the first official rallies of his campaign in the vital swing states of Ohio and Virginia.