Cole fronts beauty range

WITH her signature chestnut locks gleaming Cheryl Cole has the “X factor” as she revealed the first glimpse of her campaign for L’Oreal Paris.

Cole is fronting Elvive’s Full Restore 5 range, a one-stop shop for the top hair problems, which has been developed following a survey of thousands of women.

The X Factor judge wears a red dress to complement her loosely curled tresses.

The range is the first that L’Oreal Paris has formulated to target what women declared in the survey to be the top hair problems – weak, limp, lifeless, dull and straw-like hair.

It was also revealed yesterday that X Factor won the Saturday night ratings war for the second week running with its audience peaking at 10.1 million.