Cole fronts beauty range

WITH her signature chestnut locks gleaming Cheryl Cole has the “X factor” as she revealed the first glimpse of her campaign for L’Oreal Paris.

Cole is fronting Elvive’s Full Restore 5 range, a one-stop shop for the top hair problems, which has been developed following a survey of thousands of women.

The X Factor judge wears a red dress to complement her loosely curled tresses.