MySpace grows targeted adverts
Since July, MySpace has allowed more than 50 leading advertisers, including Procter & Gamble Co, Ford Motor Co and Yum Brands Inc’s Taco Bell chain, to target any of 10 interest groups, such as movies, travel and auto.
In the programme’s second phase, launched yesterday MySpace added an 11th category, television, along with hundreds of subcategories, such as horror movies.
