Kate Moss mascara advert rapped

RIMMEL mascara adverts in which Kate Moss’s eyelashes were digitally enhanced broke advertising rules, the industry watchdog said yesterday.

The agency behind the campaign denied the supermodel wore false lashes on the shoot — but gave no evidence to prove it, according to the Advertising Standards Authority (ASA).

Rimmel’s “magnif’ eyes mascara” magazine and TV adverts broke advertising rules by using images that might have exaggerated the product’s benefits, the watchdog ruled.