Who’s that girl? Madonna re-invents herself as ... Esther

MADONNA’S Who’s That Girl? hit may be more applicable than anyone thought, now that she has decided to change her name to Esther.

She wouldn’t be the first pop star to adopt a new name, Mary O’Brien was better known as Dusty Springfield; Elton John was once Reginald Dwight; Elvis Costello was christened Declan Pat McManus and Paul Hewson was possessed by Bono.

The pop diva who has undergone more image changes than Cher, aka Cherilyn Sarkisian, has decided that her globally recognised moniker just ain’t kosher.