Who’s that girl? Madonna re-invents herself as ... Esther

MADONNA’S Who’s That Girl? hit may be more applicable than anyone thought, now that she has decided to change her name to Esther.

She wouldn’t be the first pop star to adopt a new name, Mary O’Brien was better known as Dusty Springfield; Elton John was once Reginald Dwight; Elvis Costello was christened Declan Pat McManus and Paul Hewson was possessed by Bono.

The pop diva who has undergone more image changes than Cher, aka Cherilyn Sarkisian, has decided that her globally recognised moniker just ain’t kosher.

She might have been born Madonna Louise Veronica Ciccone into a typical Roman Catholic Italian-American family, but these days Mrs Esther Richie is immersed in Jewish mysticism.

Many celebrities have embraced the new age pop-psychology distortion of ancient Jewish mysticism called kabbalah, which Madonna says is “incredibly punk rock and anti-establishment”.

Kabbalists believe in immortality. “They believe that you can overcome death, overcome illness, whatever. I was named after my mother. My mother died when she was very young, of cancer, and I wanted to attach myself to another name,” she said.

“This is in no way a negation of who my mother is. I wanted to attach myself to the energy of a different name.”

Esther stands to take home a cool €2 million from her Slane Castle concert on August 29.

Tickets cost €88.50 and will go on sale this Friday.

The gig is expected to make promoters Denis Desmond and Henry Mountcharles €7m.

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