Mail order businessmen become multi-millionaires following sale

TWO businessmen who ran a major mail order business from Ireland serving the US market have become multi-millionaires.

Waterford Wedgwood in a strategic move, which gives them a new sales channel in the US, bought the mail order businesses off Fairway Investments for €22.04 million this week.

Cash's and Shannon catalogue mail order businesses remained below the radar screens in Ireland, but manages to sell €27 million worth of gifts a year from their warehouse based in Togher in Cork to the US 50% of it is Waterford Glass.