Virgin Media Television secures exclusive four-year League of Ireland broadcast deal

BIG DEAL: At Virgin Media Television Studios in Ballymount, Dublin, to announce a new four-year brodcast agreement between the League of Ireland and Virgin Media Television are, from left, League of Ireland Director Mark Scanlon, Virgin Media Television Director of News and Sport Mick McCaffrey, FAI Commercial Director Sean Kavanagh and Virgin Media Television Managing Director Áine Ní Chaoindealbháin. Pic: Stephen McCarthy/Sportsfile.

Virgin Media Television have announced a new four-year agreement with the League of Ireland which will see the channel become the sole and exclusive free to air broadcaster of the SSE Airtricity Men’s Premier Division.

As part of the arrangement, Virgin Media will broadcast 36 matches with a live fixture for each round of the season. The 2024 SSE Airtricity Men’s Premier Division ended in dramatic fashion with Damien Duff's Shelbourne securing a first title in 18 years and the hope is that the 2025 season will be just as entertaining, with more live coverage than ever before.