Keano: my fearsome reputation is just hype

New Aston Villa assistant manager Roy Keane insists his fearsome reputation is more of a media creation than a reality.

The Irishman had his fair share of bust-ups with the likes of Alex Ferguson and Mick McCarthy, to name but two, and reports of his last days as Sunderland boss only enhanced the image of an uncompromising, no-nonsense and almost domineering character.