IN PICTURES: The opening ceremony of the 2014 FIFA World Cup

The World Cup was launched with a 45-minute ceremony in Sao Paulo - but poor sound and a low-budget feel left an underwhelming impression.

IN PICTURES: The opening ceremony of the 2014 FIFA World Cup
Thu, 12 Jun, 2014 - 20:54

The World Cup was launched with a 45-minute ceremony in Sao Paulo - but poor sound and a low-budget feel left an underwhelming impression.

Comparisons are perhaps unfair but the opening ceremony of the World Cup highlight just why football should leave such events to the Olympics.

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