Liverpool’s managing director Ian Ayre has said that said the club is "fairly well down the line with a couple of major brands" regarding naming right for any proposed new stadium.
Ayre insists progress is being made on a decision about the club’s long-term future home with a new stadium and a redevelopment both still under consideration.
There is a reluctance from owners Fenway Sports Group to move away from Anfield to a new build in Stanley Park because of the financial implications, with an investment of £300m-plus only delivering an extra 15,000 seats.
Remaining at Anfield has its own problems, however, as expansion would infringe on the ’right to light’ homeowners in the surrounding area are entitled to.
FSG have been criticised for not coming up with a definitive plan in the 19 months they have been in charge but Ayre stressed they were making headway.
“There is progress and we are still in dialogue on both fronts,” he told the Liverpool Echo.
“We have more dialogue going with the Anfield residents than we ever have, as with other stakeholders in and around Anfield.
“We want to explore both options to a solution and I think it’s fair to say if we continue making progress in that area, it might move faster than we originally anticipated.
“Part of the problem is that people assume that because we don’t make a major announcement that nothing’s gone on and no progress has been made.
“It’s all right for people to say: ’Liverpool’s a big football club – 60,000 seats, why don’t you just go and get on with it’?”