FIFA turn down commercial bid

FIFA have rejected a £1.6bn (€2.4bn) bid for the commercial rights to the 2010 and 2014 World Cup tournaments.

Fri, 07 May, 2004 - 12:28

FIFA have rejected a £1.6bn (€2.4bn) bid for the commercial rights to the 2010 and 2014 World Cup tournaments.

The offer, from Zurich-based group International Sports and Entertainment, was believed to be for all broadcast and commercial rights but football’s world governing body claims they can earn much more by waiting until nearer the time.

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Courts Soccer Heathrow Place: Zurich Place: South Africa Person: Jerome Valcke Event: 2010 Event: 2014 World Cup Event: 2002 Event: 2006 World Cups Event: 2010 World Cup Organisation: FIFA Organisation: International Sports and Entertainment Organisation: Financial Times Organisation: Morocco Organisation: Egypt Organisation: Tunisia Organisation: Libya

<p>Junya Ito scored Japan’s late winner. Pic: Steve Welsh/PA</p>

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