Liverpool chief Ian Ayre cautions fans on ticket protest

Liverpool chief executive Ian Ayre has defended the club’s owners Fenway Sports Group ahead of a proposed ticket price protest by suggesting fans should “be careful what they wish for”.

Supporters’ groups are planning the first walk-out in Anfield’s 132-year history in the 77th minute of today’s match against Sunderland after a £77 (€100) match ticket (up from £59 {€76}) and a £1,000 (€1,299) season ticket were announced this week.

The club have argued the new structure — which includes 45% of match tickets decreasing in price, 64% of season tickets reduced or staying the same in cost, better availability for local fans and around 1,500 £9 (€12) tickets for category C games — offers greater accessibility and affordability.