Aiming for the moon? It''s all about the journey, insists Arsenal boss

Making fans proud is more important than Champions League success, argues Arsenal chief executive.

Arsenal fans may have mixed feelings about an address made by the club’s chief executive yesterday at anti-discrimination group Kick it Out''s Raise Your Game Conference.

After the scoreless draw with Chelsea on Sunday, which moved Arsenal’s London rivals closer to another Premier League title, Jose Mourinho countered Chelsea’s ‘boring’ tag by mocking Arsenal’s approach to football and success.