‘Ferguson was the complete package’
Ferguson’s already infamous memoirs have generated an avalanche of headlines and created an impression that the most successful manager in football history ruled by fear and loathing at Old Trafford.
But for sports psychologist Dan Abrahams, who has worked with Premier League clubs and players and whose current book Soccer Brain deals with the psychology of coaching, Ferguson’s autobiography is as much a textbook for leadership as a history of controversy.
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