Sky’s the limit for hype machine

Miguel Delaney takes a look behind the scenes at Sky Sports News ahead of today’s transfer deadline

On Tuesday afternoon, as the hype for today’s transfer deadline theatrics truly ramped up, the Sky Sports reporters were despatched to the pre-game press conferences in order to ask the question that would only further feed the beast.

“What’s your favourite transfer deadline day memory?” It’s the kind of line that makes the station all too easy to parody.