United land Turkish Airlines deal

MANCHESTER UNITED chief executive David Gill insists the Old Trafford outfit have “a sensible business strategy”.

United confirmed another major sponsorship deal yesterday when Turkish Airlines were announced as the Red Devils airline partner. Aside from pocketing a sizeable cheque, United will benefit from use of Turkish Airlines planes for European trips, plus summer tours.

At a time when other major airlines are feeling a financial squeeze, it says much about United’s pulling power that they can complete deals their rivals can only dream of.