Blues consider selling naming rights to the Bridge

CHELSEA appear to have shelved any plans to move from Stamford Bridge after revealing the club would consider naming rights for the stadium.

The name Stamford Bridge would be retained in any deal and it is understood Chelsea are looking for a blue-chip partner for a long-term contract between seven and 10 years.

Chelsea are aware the move will be a sensitive issue with fans but want to assure them that there will be no chance of the ground being renamed in a similar fashion to Newcastle United.