€110m jackpot on the cards
That sum is the value of the Champions League trophy to the winning club in terms of prize money plus increased squad value and sponsorship deals. Even the losing side will make at least €65m according to Professor Simon Chadwick, who has carried out a report for Champions League sponsors MasterCard.
Chadwick’s report also reports that Rome will benefit to the tune of €45m from hosting the final, and the city of the winning team upwards of €15m.