Wake up and smell the coffee, David!
That's why you see headlines such as "We Are The New Invincibles" over arrogant ramblings by John Terry and read claims from Gary Neville that Manchester United can go through the campaign unbeaten. The players should know better.
But nowhere is in more need of a hearty dose of reality than Everton Football Club. No sooner had they finished 4th in May, principally due to a wretched league season from Liverpool, than David Moyes was pronouncing his team the "New Kings of Merseyside."