Welford Road naming rights deal will give Munster food for thought

Munster Rugby chiefs will have noted with an interest a naming rights deal inked with one of English rugby's most famous clubs. Leicester Tigers’ home ground is to be rebranded Mattioli Woods Welford Road in a five-year deal that will assist the club’s drive to survive the coronavirus pandemic. 

It is the first time Leicester has issued naming rights to the 25,849-seat stadium they have occupied since 1892 and the agreement comes at a time when a number of Gallagher Premiership clubs face uncertain futures due to the financial fallout of Covid-19.