How Munster came to embrace the world of Esports

“Esports is just an extension of the Munster brand and if that allows us in the long term to have more followers and more people coming to our games, then great.”

Munster's Head of Enterprise Enda Lynch

Never let it be said that the Irish Examiner is not ahead of the curve.

No sooner had our own Brendan O’Brien drawn back the curtain on the world of Esports in last Tuesday’s paper than Munster Rugby announced it was entering into one of the world’s fastest-growing sports phenomena, partnering with an existing Irish Esports team competing in the sector’s most popular game.