Education, esports, and tech data may not seem like a natural fit for your favourite club but these are some of the areas that teams as varied as Munster, the New York Mets, and Barcelona are branching into at a time when sport looks to absorb the loss of its traditional income streams.

“Esports is just an extension of the Munster brand and if that allows us in the long term to have more followers and more people coming to our games, then great.”

Such is the rise of esports that it will become a demonstration sport at the Paris Olympics in 2024.