Hunt on for Six Nations sponsor as Lloyds TSB opt out of new contract

THE search is on for a sponsor of the Six Nations as Lloyds TSB has ended its five-year association with the competition.

The first and, to date, only title sponsor of the tournament opted not to renew its deal, which expired at the end of last season’s competition.

However, Lloyds TSB’s decision to withdraw hands the Six Nations an opportunity to maximise the commercial pulling power of a tournament which has benefited from rugby’s increased profile in the professional era.