Under the terms of the new agreement ATR will have exclusive, cross platform, non-LBO media rights worldwide to all Irish fixtures. SIS retains all domestic and international betting shop rights under the terms of its current contract with HRI.
As part of the new partnership, ATR has offered HRI/AIR the opportunity to take up a seat on its board.
Matthew Imi, chief executive of ATR, said: “We are delighted that our relationship with Horse Racing Ireland, the Association of Irish Racecourses and all 26 tracks will be continuing next year and beyond.
“Irish racing forms a significant part of our business and since 2004 an important partnership has formed to which we, our shareholders and UK racecourse partners attach considerable value.”
“Individually, each of the Irish racecourses has its own characteristics and requirements from us as their media partner and we work very hard to ensure that our business objectives are firmly aligned with theirs.
“Collectively, the racecourses offer a consistent and high quality schedule of Flat and Jump racing across the year which our domestic and international audiences and commercial partners find increasingly attractive.
“HRI and AIR made it very clear that not only did they feel ATR had done a great job monetising their rights across our current distribution platforms but that they were also excited about the long-term potential of the business and we look forward to welcoming their representative on to the ATR board as we start to roll out our growth strategy.”
Paddy Walsh, chief executive of AIR, said: “I look forward to all parties benefiting from the partnership approach that we have always adopted in the past.”