Dubai Duty Free renew Irish Derby festival sponsorship

Dubai Duty Free will renew its sponsorship of the Irish Derby festival at The Curragh for a further three years until 2015 — with an option for a further two years thereafter.

2015 will also see the 150th running of this prestigious race.

Dubai Duty Free, which posted a $1.46bn (€1.17bn) turnover last year began its sponsorship of the Irish Derby in 2008. Apart from the Derby, Dubai Duty Free will also support five other races on derby day.

The company has been keen for race goers to ‘embrace more than the race’ and the three day festival now includes The Dubai Duty Free Irish Derby Golf Classic (K Club, June 28th), The Dubai Duty Free Irish Derby Ball (K Club, June 29th) and the Irish Derby itself which, this year will run on Saturday, June 30th. The ball has raised over €150,000 for good causes to date and this year will be in aid of Irish Autism Action, with Dubai Duty Free itself being a significant contributor.

The company will also support The Good Food Ireland Village this year, a fantastic initiative which was introduced in 2010 where the best of Irish food complement the best of Irish racing.

Said Dubai Duty Free executive Colm McLoughlin, a native of Galway: “The promotion of sport has long been part of Dubai Duty Free’s marketing strategy of raising the profile of our brand and of Dubai itself.

“We are delighted to extend our sponsorship for a further three years, and look forward to working with The Curragh to grow this event even further.”

Dubai Duty Free first opened for business in 1983 and over the past 28 years has grown to become one of the world’s largest airport retailers with a turnover of $1.46bn in 2011. It employs 4,000 people.

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