Boylesports end Cheltenham sponsorship

IRISH bookmakers Boylesports are to end their sponsorship of the International meeting at Cheltenham in December after four years.

The main event of the two-day fixture is the International Hurdle, whose most recent winners were Binocular and Khyber Kim, who went on to fight out the finish of the 2010 Champion Hurdle.

Boylesports head of marketing Mark Nunan said: “The original objective of the Boylesports.com International Hurdle was to build brand awareness in Ireland and the UK.