Six steps to golf's bold future: New PGA Tour chief Rolapp lays out blueprint for change
ROLL UP, ROLAPP: Brian Rolapp, Chief Executive Officer of the PGA TOUR, speaks to the media prior to the TOUR Championship 2025 at East Lake Golf Club on August 20, 2025 in Atlanta, Georgia. Pic: Kevin C. Cox/Getty Images)
The annual state of the PGA Tour address from the chief typically starts with a long preamble boasting about past accomplishments. New CEO Brian Rolapp instead got straight into his focus on the future.
Rolapp laid out a blueprint of what the PGA Tour model will look by 2028, and what it lacked in specific details still to be ironed out it made up for in preparing professional golf’s constituents that big changes are inevitable. With the future competition committee helmed by Tiger Woods, a new streamlined and two-track tour is going to emerge.
“The committee’s focus has been on the competitive model built on meritocracy,” Rolapp said. “This is not a closed shop. We are aiming to go create a more cohesive schedule with a simpler point system, one where the best players compete against one another more frequently.”Â
Rolapp outlined six themes that will determine the future schedule and structure of the PGA Tour, emphasizing “no decisions have been made.”Â
“This remains a work in progress, and it is by no means a baked cake,” Rolapp said. “These are simply areas we are starting to see a meaningful consensus.” Here's a rundown of the Tour chief's wishlist...
“In terms of overall structure – inclusive of the (four) majors, the Players, the postseason (and the Ryder or Presidents Cups) – we are looking at roughly 21 to 26 tournaments on a first track of elevated events with the best players competing for higher purses,” Rolapp said. “To be clear, we will have a second track of PGA Tour tournaments which will ladder up to those elevated events.”Â
This means moving away from small fields and no-cut events,” he said. “Our best events will have larger fields. Ideally, we are targeting something closer to 120-player fields with a cut. That consistency matters.”Â
“Allowing us to finish on network television in primetime on the East Coast," he said.
“Today the PGA Tour competes in only four of the top 10 largest U.S. media markets,” Rolapp said. “That is an opportunity. We are evaluating markets like New York, Chicago, Philadelphia, San Francisco, Washington DC, Boston, and many others – places where there is a strong fan demand for our sport and a chance to reach new fans.”Â
“Scarcity is about making every event we have matter,” Rolapp said. “This is why we are evaluating the role of promotion and relegation between these two tracks within our competitive model, an added element that we would bring to life in the second track of events I described earlier. What we envision is a merit-based system that leans into what makes professional golf so compelling, players earning their way to the top, with every event having greater meaning.
“For our members, the message is pretty simple: Play well and you earn the opportunity to compete in our biggest events and for more money.”Â
“We have heard from our fans and our partners, they want more drama,” Rolapp said. “We are considering the potential integration of match play, either at the Tour Championship or across the post-season as a whole, bringing win-or-go-home moments to the conclusion of our season.”Â
Rolapp said that another update on the future competition committee’s plans will be revealed during a press conference this summer ahead of the Travelers Championship.
“Once decisions have been made and finalized, changes will be implemented through a rolling approach,” he said. “As Tiger has said recently, some elements could be addressed sooner for next season, with more significant change likely to be implemented for the 2028 season, pending the necessary work to be done with our partners and other operational considerations.
“This is a complex process with many constituencies impacted. We will continue to move with urgency, but we are focused on getting it right.”Â
Rolapp also said he hopes the PGA Tour and DP World Tour will eventually renew their “strategic alliance,” but didn’t not detail any changes to the cooperative or financial terms.
“The strategic alliance predates me, but the importance of the European tour and the history of the European tour and the relationship the PGA Tour doesn't, and I have an appreciation for that,” he said. “We’re fortunate to have a strategic alliance; it’s one that we value. It’s one that many of our members value. We would like to extend that. In fact, we made a proposal to do that, to how to actually create even a more mutual benefit relationship. So we hope we can do that.”







