Down with the kids: How the Masters embraced social media (and Bryson) to win new fans

Bryson DeChambeau during the second round of The Masters at Augusta National 

There was a brief moment of confusion on Wednesday, when those assembled in the formal interview room at Augusta National Golf Club looked around the room at each other to see if they’d really heard the same thing.

“You're referring to the Dude Perfect guys, right?” Masters chairman Fred Ridley said.